See exactly which ads and platforms drive revenue with deep learning attribution and advanced data science — so you can optimize spend, scale winning campaigns, and cut wasted budget.
Burlin.io reveals the real value of every ad impression by modeling engagement from first view and its impact on the business.
Unlike traditional attribution tools that rely on platform-reported data or click metrics,
our AI-powered system
calculates each platform’s true incremental impact, giving advertisers the clarity and confidence to scale.
Uncover the true impact of every incremental change in spend across platforms, campaigns, and markets.
Custom AI solutions analyze your historical data from paid advertising platforms like
Meta Ads
,
Google Ads
,
TikTok Ads
,
Snapchat Ads
,
and more,
and impact of ad spend on store revenue, ROAS, audience behavior and market performance—revealing exactly where your budget drives growth.
Refine your strategy across channels, campaigns, and creatives.
Run accurate forecasts, predict spend outcomes, and simulate what-if scenarios using real-time performance data — all powered by Burlin's neural network models and marketing science expertise to create a tailored blueprint for budget allocation.
Learn MoreMove fast — with precision.
Once you know what works, we help you double down on it. Allocate budgets efficiently, eliminate waste, and scale growth with confidence.
Learn MoreBurlin ingests fragmented data from every source, ads, sales, platforms, and more — into a single intelligent model that tells you what's really working.
Join hundreds of businesses leveraging Burlin's analytics power
Identify which creatives resonate with your audience and drive conversions, enabling data-backed creative decisions. Compare creative assets across platforms and markets - so you double down on what works and cut what doesn't, fast.
Accuracy Rate
ROI Improvement
User Engagement
Growth Rate
Burlin isolates the causal effect of your marketing spend — so you stop relying on vanity metrics or misleading touchpoints. Understand precisely how each change affects conversions, revenue, and growth across geos and channels.
Compare performance across all marketing channels
Track and compare metrics across different regions
Our measurement approach ignores ad platform reports and relies on a proven, testable model. Unlike other attribution tools, we use your data to build a model tailored to what's most efficient for your business.
Fancy reports and dashboards mean nothing if the data is irrelevant. Our technology provides cutting-edge analysis, revealing what truly drives growth for your business and what's draining your budget.
Read MoreWe don't rely on traditional attribution models like last-click or the modeled results from ad platforms or attribution software. Our unique methods measure every impression, its true value, and the real impact of every dollar spent on ads.
Read MoreNo two businesses are alike, which is why no two models are the same. Our AI is trained specifically on your business and brand data to identify what truly impacts your net sales over time. It's not a generic, copy-paste model that delivers irrelevant insights.
Read MoreSee how our data-driven approach has transformed businesses across sectors
Standard analytics are limited because they only measure what happens on your website, while most of the customer journey takes place off-site. Burlin Analytics understands this, which is why we track the entire process—from the first social media ad impression to the final purchase on your website.
Our tool isn't designed for a one-time application of insights. Instead, it continuously learns and adapts as it captures more data, using deep learning to refine its recommendations. The more data we gather from your marketing campaigns, the more accurate our model becomes. Our system provides real-time strategies, guiding you on where to invest and adjust your ad spend. It factors in multiple levels, such as which platforms to prioritize, which to reduce spend on, as well as targeting specific regions, demographics, and ad formats for maximum effectiveness.
Our model evaluates the relationship between ad spend and actual incremental growth in store sales within the regions where the ad spend is allocated. We don't rely on platforms' self-reported performance metrics. Instead, our model digs deep into the data, identifying not just correlations but actual causations, pinpointing which platforms are truly driving customers to your business. This provides a clear picture of the real impact of your ad spend.